In-store products and brand management
UI / UX - Mobile (B2B)
Objectives and Solutions
This large-scale application with a considerable amount of features, is aimed at the management of products and brands in stores by representatives.
Designed for mobile platforms, it replaced paper forms and the need to carry bulky notebooks and laptops.
My role in designing the application began in 2011 through severalphases of wireframes and prototypes, users tests and then the design of the final UIs as well as the production of the required graphic elements. The application had to be flexible and multiplatform.
Currently, more than 12,000 representatives across the United States and Canada are using this application deployed on multiple mobile and tablets models.
In addition to the UI/UX process, I was also the designer of the brand (logos) of the application and its variants.